DesmondJi is a relatively new brand that has quickly made a name for itself in the spirits industry. Founded by a husband and wife team, Desmond and Ji, the brand is inspired by the flavors and culture of Goa, a coastal state in western India known for its stunning beaches, rich history and vibrant nightlife. Goa is also famous for its unique cuisine and distinct blends of spices, which DesmondJi has incorporated into its line of Alco-beverages.
The brand’s core offering is its range of agave-based spirits, which includes tequila, mezcal and sotol. Agave is a plant native to Mexico and is the primary ingredient in tequila, mezcal and sotol. While these spirits are typically associated with Mexico, DesmondJi has managed to create a unique and high-quality line of agave-based spirits that showcase the flavors and culture of Goa.
One of the standout products from the brand is its 100% blue agave tequila, which is made from carefully selected blue agave plants grown in the Jalisco region of Mexico. The tequila is then distilled and bottled in Goa, giving it a distinct flavor profile that blends the traditional taste of tequila with the unique spices and flavors of Goa. The brand also offers a range of mezcal, which is made from the agave plant, but with a smokier and more robust flavor profile than tequila.
In addition to its agave-based spirits, DesmondJi also offers a range of liqueurs that are perfect for mixing into cocktails or sipping on their own. These include a spiced rum, a coffee liqueur, and a chocolate liqueur, all of which are infused with spices and flavors that are commonly found in Goan cuisine.
One of the unique offerings from DesmondJi is its line of cocktail blends, which are pre-mixed and ready to drink. These blends are perfect for anyone who wants to enjoy a cocktail without having to worry about the hassle of making one. The brand’s cocktail blends include the popular Margarita, as well as other unique blends such as the Goan Sangria and the Spicy Margarita.
DesmondJi has quickly gained popularity among consumers who appreciate high-quality spirits that are crafted with care and attention to detail. The brand has won several awards for its products, including the Gold Medal at the 2021 San Francisco World Spirits Competition for its 100% blue agave tequila.
The brand’s success can be attributed to its focus on quality and innovation. DesmondJi uses only the finest ingredients and employs traditional techniques in the distilling and blending process, ensuring that each product is of the highest quality. The brand also places a strong emphasis on sustainability, using eco-friendly packaging and sourcing ingredients that are organic and locally sourced.
DesmondJi has also gained a reputation for being a socially responsible brand. The company donates a portion of its profits to local charities in Goa, supporting causes such as education and healthcare.
In conclusion, DesmondJi is a brand that is rapidly gaining popularity in the spirits industry. Its line of agave-based spirits, liqueurs, and cocktail blends are crafted with care and attention to detail, using the finest ingredients and traditional techniques. With a focus on sustainability and social responsibility, DesmondJi is not just a brand that produces high-quality spirits, but one that also strives to make a positive impact on the world.
DesmondJi Shark Tank India Season 2 Episode 38
DesmondJi is a popular Goan brand that offers a range of agave-based spirits, liqueurs, and cocktail blends. The brand’s unique offerings have gained popularity among party-goers, families, and colleagues for any occasion. However, the brand’s reach and popularity reached a new height when it featured on Shark Tank India Season 2 Episode 38.
In the promo video, the founder, Desmond Nazareth, explains how he has started producing premium agave spirit from the plant shown in the picture and introduced a new alcohol category to India. One of the sharks, Anupam, comments on his outfit, which reminds him of waking up in Goa and flying to the Shark Tank India stage.
DesmondJi’s business vision offers homegrown crafted liqueurs range by producing Made In India Asia’s first agave spirits and other alcohol variants using India’s own ingredients. As an artisanal brand, DJ has set up India’s first official craft distillery on 44 acres, creating every sip of the product by crafting it to the highest standards. The best quality natural ingredients are handpicked from across India to make DesmondJi’s spirits and liqueurs, and the company uses an ‘in-house business process’ in every aspect from raw materials to distilling, signature bottle design, and labeling.
Desmond Nazareth, the founder of DesmondJi, is an alumnus of the Indian Institute of Technology (IIT), Madras, and Temple University, Philadelphia. He has a background in mechanical engineering and film and is a seasoned entrepreneur with experience in fixing the Y2K software problem.
DesmondJi’s products are unique in the Indian Alcobev space, as they have created an ‘Indian Brand’ following international standards and procedures. Their signature line of products boasts of being the first alcohol brand in India to offer premium international spirits, liqueurs, and innovative easy-to-use cocktail blends. In addition, DesmondJi’s product specialties include being Asia’s only Agave Spirit, Desmondji Mahua, which represents the hidden heritage spirit of India, and DesmondJi Orange Liqueurs.
DesmondJi was started in 2007, and over the past 20 years, Desmond has traveled across the country in search of local and indigenous spirits and their natural material habitats. The Shark Tank India episode featuring DesmondJi is yet to air, and the exact details of the deal and investor name are unknown.
Watching Shark Tank India Season 2 Episode 38, one can learn more about the unique alcoholic beverage business, making a case study by linking to the sharks’ comments. As Asia’s first such business being built in India, DesmondJi is setting an example for economic progress and entrepreneurs.
In conclusion, DesmondJi has made its name in the Indian alcobev space, offering unique and high-quality products using India’s own ingredients. The brand’s appearance on Shark Tank India Season 2 Episode 38 is expected to boost its popularity even more, and it will be interesting to see the details of the deal and the investor’s name.
Â
“