WTF!- Where’s The Food: As Seen On Shark Tank India!
WTF!- Where’s The Food is a Kolkata-based fast food restaurant chain that has been creating a buzz in the city since its inception. The brand has been growing at an impressive pace, and its popularity can be attributed to the fact that it offers fast food options at affordable prices, all under Rs.149!
Founded by Rahul Arora and Harsh Kedia in 2017, the brand has come a long way in just a few years. Its unique name, WTF!- Where’s The Food, is enough to grab your attention and pique your curiosity. However, it is the quality of the food and the pricing strategy that has made it a success story.
The menu at WTF!- Where’s The Food is designed to cater to a wide range of tastes and preferences. From vegetarian to non-vegetarian, the brand has something for everyone. The food is prepared fresh and is served hot, making it a popular choice for those looking for a quick bite on the go.
What sets WTF!- Where’s The Food apart from other fast-food chains is its pricing strategy. The brand has managed to keep its prices low without compromising on the quality of the food. This has made it a popular choice for college students and young professionals who are looking for affordable dining options.
The brand’s social media presence has also contributed to its popularity. WTF!- Where’s The Food has a strong Instagram following, with over 300k followers on the platform. Its Instagram page is filled with mouth-watering food pictures and videos, making it a popular destination for foodies looking for their next meal.
In fact, WTF!- Where’s The Food’s popularity on social media caught the attention of Shark Tank India, and the brand was featured on the show. The founders, Rahul and Harsh, pitched their business to the sharks and managed to secure a deal with investor Amit Jain. The exposure on Shark Tank India has helped the brand gain even more popularity and expand its reach.
WTF!- Where’s The Food currently has over 20 outlets in Kolkata, with plans to expand to other cities in India. The brand’s success can be attributed to its unique concept, quality food, and affordable pricing strategy. By offering fast food options at affordable prices, the brand has managed to capture a large segment of the market and appeal to a wide range of customers.
The menu at WTF!- Where’s The Food is diverse and includes a range of fast food options such as burgers, sandwiches, wraps, pizzas, and more. The brand also offers a range of beverages and desserts, making it a popular choice for those looking for a complete meal.
Some of the popular items on the menu include the Chicken Cheese Burst Burger, the Mexican Veg Wrap, and the Crispy Fried Chicken. The brand also offers a range of combo meals, making it a popular choice for those looking to grab a quick and affordable meal.
Apart from its affordable pricing strategy and quality food, WTF!- Where’s The Food also focuses on customer service. The brand’s staff is trained to provide excellent service, and the outlets are designed to provide a comfortable dining experience. The brand also offers home delivery and takeaway options, making it a convenient choice for those who want to enjoy their food at home.
In conclusion, WTF!- Where’s The Food is a success story that has managed to capture the hearts and taste buds of foodies in Kolkata. With its unique name, quality food, and affordable pricing strategy, the brand has managed to carve a niche for itself in the competitive fast food market. Its popularity on social media and its appearance on Shark Tank India has helped the brand gain even more traction and expand its reach. With plans to expand to other
Shark Tank India: WTF! (Where’s The Food) Complete Review
WTF! (Where’s The Food) is a Kolkata-based fast-food chain that made an appearance on Shark Tank India Season 2. The company’s vision is to bring standardized taste and prices to the restaurant and online food chain industry. They have a unique business model that incorporates a web app that acts as a digital waiter, providing customers with personalized experiences inside any type of food outlet, including restaurants, food courts, shopping malls, theaters, cafeterias, and exhibitions.
During the pitch, the founder of WTF! (Where’s The Food), Sayan Chakraborty, explained that the name does not necessarily mean what one may think. Instead, they cook food on stage, and you can put anything in place of paneer in their sauce. The product can be used in a variety of dishes, such as soup, Maggi, or noodles.
When the sharks asked questions, the founder spoke at length about their business, causing the sharks to become confused and unsure of what was happening. Despite the founder’s enthusiasm, the sharks did not find the taste to be unique, and they believed that the business relied too heavily on marketing. They argued that while selling and debating were good things, overselling could be harmful to the company’s success.
WTF! (Where’s The Food) was seeking an investment of ₹75 lakh for a 5% equity stake, with a company valuation of ₹15 Crore. However, no deals were made on the show, as the sharks felt that the company’s taste was not unique, and there were already established brands in the market, such as WOW Momos.
The company was launched in 2020, and they charge the same price for similar dishes. For example, the WTF General Dish is priced at ₹149, WTF Fish at ₹199, and WTF Prawns at ₹249. Each outlet has approximately 18 to 20 seats, with a rent of around ₹30,000. Each outlet generates sales of approximately ₹5 lakh to ₹5.5 lakh, with a net profit of 30%.
WTF! (Where’s The Food) projects sales of ₹2 crore, with 80% of sales coming from restaurants and 20% coming from home delivery. The table turnover lasts approximately 30 to 45 minutes. Despite the lack of investment from the sharks, the company remains one of the fastest-growing restaurant chains in Kolkata, with a strong social media presence on platforms like Instagram (@wtfcalcutta).
In conclusion, while WTF! (Where’s The Food) did not secure a deal on Shark Tank India, they remain a successful and rapidly growing business in Kolkata’s restaurant industry. The company’s unique business model and standardized taste and pricing have helped them gain a foothold in the market. However, the sharks’ comments and critiques serve as a reminder that companies must continue to innovate and stand out from the competition to achieve long-term success.
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