Nestroots is a luxury home decor brand based in India that offers a wide range of high-quality homeware, kitchenware, and decor articles. The company was founded with the goal of providing affordable luxury to homeowners and interior design enthusiasts, and has quickly become a go-to destination for those looking to elevate their living spaces.
One of the things that sets Nestroots apart from other home decor brands is their commitment to design and aesthetics. Each piece they offer is carefully crafted with a focus on style, quality, and functionality. From elegant seating sets to napkin holders, every product is designed to add a touch of luxury and sophistication to any space.
In addition to their focus on design, Nestroots is also committed to providing their customers with the best possible pricing and offers. The company works closely with manufacturers and suppliers to ensure that they can offer their products at competitive prices without compromising on quality.
One of the most popular products offered by Nestroots is their elegant seating set of 2. This set features two beautifully designed chairs that are perfect for any living room, dining room, or even a home office. The chairs are made with high-quality materials and feature a sleek and modern design that will add a touch of elegance to any space.
Another popular product offered by Nestroots is their napkin holders. These holders are perfect for keeping napkins neat and tidy on a dining table, and they come in a variety of designs to match any home decor style.
In addition to the products , Nestroots also offers a wide range of decor articles such as vases, candles, and picture frames that can help to add a personal touch to any space. Each piece is carefully selected to complement the company’s existing range of products and to offer customers a complete solution for their home decor needs.
The company has also been featured on Shark Tank India, where they were able to showcase their products and their commitment to providing affordable luxury to their customers. This helped to increase their visibility and establish them as a reputable brand in the home decor industry.
Nestroots also offers a convenient online shopping experience for their customers, where they can browse and purchase products from the comfort of their own home. The website is easy to navigate and customers can purchase products with ease, and the company also provides pan India delivery for added convenience.
Overall, Nestroots is a brand that is dedicated to providing affordable luxury home decor to their customers. With a wide range of high-quality products and a commitment to design and aesthetics, they are a great choice for anyone looking to elevate their living spaces. Whether you’re in need of a new seating set or simply looking to add a few decor pieces to your home, Nestroots has something for everyone.
Nestroots Shark tank India Season 2 episode 9
On the episode of Shark Tank India Season 2 episode 9, a home decor and furnishings startup called Nestroots pitched their business idea to the Sharks. Led by founder Chhavi Singh, the company offers a wide range of decor, dining, and furnishing products, all known for their unique designs and affordable pricing.
Chhavi, who hails from Delhi, has over 10 years of experience in the industry, having previously worked in sales and operations for Arvind, as well as training and development for several years. She and her family have a history of success in business, which helped inspire her to start Nestroots in 2016.
The company, which aims to compete with international brands, has five main categories of products: furniture, kitchen and dining products, serveware and tableware, barware, and furnishings. These products can be found on over 25 online platforms, including their own website, as well as marketplaces like Amazon, Flipkart, Myntra, and Tata Cliq. The company currently has a customer base of over 100,000 and is looking to expand further.
During the pitch, Chhavi asked for 50 lakhs rupees (approximately $68,000) for 1% equity in the company. She shared that major sales came from the furniture category, making up 55% of total sales, with an average monthly sales of 1.1 crores rupees (approximately $1.5 million) after returns. The company also has a gross margin of 70-75% and a contribution margin of 10%.
The Sharks were impressed with the company’s performance, with Namita offering 50 lakhs for 2% equity. As no other Sharks made counter offers, the deal was finalized with Namita.
As Nestroots continues to grow and expand, it will be interesting to see how this Indian brand will make its mark in the global home decor and furnishings market. With the support of Namita, and the company’s unique designs, high-quality products and affordable pricing, Nestroots is poised for success.
