Nirmalaya is a company that has taken an innovative approach to the use of flowers in creating incense products. The company recycles tonnes of floral waste that are collected from 120 temples across Delhi and transforms them into organic incense sticks, aroma oils, and attar perfumes. The process is not only eco-friendly, but it also has a positive social impact as it provides jobs for underprivileged women who are responsible for sorting the flowers.
The idea behind Nirmalaya came from the founders’ observation of the massive amount of floral waste generated by temples in India. These flowers, which are used as offerings to deities, are typically thrown away after a few hours, and they end up in landfills or water bodies, causing pollution. The founders saw an opportunity to repurpose these flowers and create high-quality incense products, thereby reducing the amount of waste generated.
Nirmalaya’s incense sticks are made using natural ingredients such as flowers, herbs, and resins. The sticks are free from any harmful chemicals, and the fragrances are derived from essential oils, making them safe for use. The company offers a wide range of fragrances, including sandalwood, lavender, jasmine, rose, and patchouli. The incense sticks are available in various pack sizes, making them suitable for personal use or as a gift for loved ones.
One of the unique products offered by Nirmalaya is the aroma oil diffuser set. The set comes with a ceramic diffuser and a bottle of essential oil. The diffuser is designed to slowly release the fragrance of the oil, creating a relaxing and calming atmosphere in any room. The aroma oil diffuser set is an excellent option for those who prefer a subtler way to scent their homes compared to incense sticks.
Another product offered by Nirmalaya is the attar perfume combo. Attar perfumes are made using natural ingredients and essential oils and are free from alcohol, making them suitable for people with sensitive skin. Nirmalaya offers a variety of fragrances, including rose, jasmine, sandalwood, and musk. The attar perfume combo set is an excellent choice for those who prefer to use natural fragrances rather than synthetic perfumes.
Nirmalaya’s fragrances are inspired by the rich cultural heritage of India, and the company takes great pride in showcasing the diversity of the country through its products. The fragrances are carefully crafted to capture the essence of India, and they are available in various forms, including incense sticks, aroma oils, and attar perfumes.
Apart from the high-quality products, Nirmalaya also has a positive social impact. The company provides employment to underprivileged women who are responsible for sorting the flowers used to create the fragrances. The women are trained in various aspects of the production process, and they work in a safe and supportive environment. The company’s approach to employment is aimed at empowering women and providing them with an opportunity to become financially independent.
In conclusion, Nirmalaya is a company that has taken a unique approach to creating fragrances. The company’s use of recycled flowers from temples in Delhi to create organic incense sticks, aroma oils, and attar perfumes is a testament to its commitment to sustainability and eco-friendliness. The fragrances are carefully crafted to capture the essence of India, and they are available in various forms, making them suitable for personal use or as a gift for loved ones. The company’s positive social impact by providing employment opportunities to underprivileged women is also commendable. Overall, Nirmalaya is a company that is worth supporting for its commitment to sustainability, social impact, and high-quality fragrances.
Shark Tank India: Nirmalaya Fragrances Episode 31 Complete Review
On Shark Tank India Season 2 Episode 31, Nirmalaya Fragrances pitched their business. Their vision is to provide women employment in making incense and other fragrance-infused products using flower waste. The products are safe and carbon-neutral, providing a sense of purity in homes. The company has its own recycling process and has patents from the Council of Scientific and Industrial Research. Their product range includes incense sticks, cones, havan cups, essential oils, and attars, and their cow dung havan cups are their best-selling product. They recycle tons of flower waste from over 300 temples and have provided employment to 100+ women through micro-entrepreneurship in Nirmalaya. They raised ₹6.5 crore in July 2022 at a post-money valuation of ₹28 crore. However, none of the sharks invested, as they believe Nirmalaya has already received sufficient funding and needs to further test the risks and expansion of the business.
Nirmalaya Business has produced a range of products that aim to bring the essence of purity to people’s homes. Their incense sticks, dhoop, cones, havan cups, essential oils, and attars are made using time-tested methods with ingredients obtained from flowers, making them safe to breathe and carbon-neutral.
Nirmalaya is committed to creating a sustainable future and has developed its own recycling process for flower waste. The company collects tons of flower waste from over 300 temples in the Delhi NCR region and provides employment to over 100 women, encouraging micro-entrepreneurship in the process. Their factory, located in the Dham Complex in Delhi, covers an area of approximately 3000 yards.
In terms of sales, Nirmalaya has seen impressive growth, with FY 2021-22 sales totaling ₹2.6 crores and FY 2022-23 sales already at ₹3 crores. They are projecting sales of ₹8 crores for FY 2022-23. Nirmalaya’s best-selling product is their Cow Dung Havan cup, which generated sales of ₹15 lakh in September 2022. Their repeat rate is at 35%, indicating that customers are satisfied with their products.
While Nirmalaya did not receive an investment offer on Shark Tank India Season 2, the Sharks acknowledged that the company had received the funding they needed and did not require further investment at this time. The Sharks also recognized the potential of Nirmalaya’s business model and encouraged them to continue expanding and testing their business in the competitive market.
Overall, Nirmalaya Business is an inspiring example of a sustainable and socially responsible business model that is committed to creating positive change in the world. Their commitment to recycling and providing employment to women in micro-entrepreneurship is commendable, and their products offer a sense of purity and tranquility to homes across India.