Amrutam: An Ayurvedic Lifestyle Brand and a Wellness Revolution
Amrutam is an Ayurvedic lifestyle brand that has been revolutionizing the world of wellness since its inception in 2012. Founded by Ashok Gupta, the brand has quickly become a trusted name in the Ayurveda industry, providing natural and organic solutions to personal care and healthcare. Inspired by the Vedic principles, Amrutam brings decades-long experience and expertise in Ayurveda to create a line of natural products for hair and skin care, health supplements, and a range of Ayurvedic remedies.
The ancient Hindu system of natural healing, Ayurveda, has been in practice for over 5000 years. Ayurvedic principles are based on the belief that the human body is composed of the five elements – air, water, earth, fire, and space. The balance of these elements determines the physical, emotional, and mental health of an individual. Ayurveda focuses on maintaining the balance of these elements to promote a healthy life.
Amrutam’s mission is to provide natural and organic solutions that are in sync with nature to promote a holistic approach to wellness. The brand has a range of products that cater to various health and wellness needs, including personal care, skincare, and health supplements.
Hair Care
Amrutam’s hair care products are designed to promote healthy and lustrous hair. The brand offers a range of hair care products, including hair oils, hair spas, and hair cleansers. The hair oils are made from natural ingredients, such as bhringraj, neem, amla, and shikakai, which help to nourish and strengthen the hair. The hair spas provide a luxurious spa-like experience at home, with ingredients like hibiscus and methi that help to revitalize the hair. The hair cleansers are made from natural ingredients, such as reetha and shikakai, which help to cleanse the hair without stripping it of its natural oils.
Skin Care
Amrutam’s skin care products are natural, handmade, and free from harmful chemicals. The brand offers a range of products that cater to various skin types and needs. The skin care range includes face cleansers, face scrubs, face masks, and body lotions. The face cleansers are made from natural ingredients, such as turmeric and neem, which help to cleanse the skin without stripping it of its natural oils. The face scrubs and masks are made from natural ingredients, such as multani mitti and sandalwood, which help to exfoliate and brighten the skin. The body lotions are made from natural ingredients, such as aloe vera and kokum butter, which help to moisturize and nourish the skin.
Ayurvedic Supplements
Amrutam’s range of health supplements is made from natural and organic ingredients, which are carefully selected to promote overall health and wellness. The brand offers a range of supplements, including immunity boosters, energy boosters, and digestive aids. The immunity boosters are made from natural ingredients, such as amla and tulsi, which help to boost the immune system. The energy boosters are made from natural ingredients, such as ashwagandha and giloy, which help to improve stamina and energy levels. The digestive aids are made from natural ingredients, such as triphala and ajwain, which help to improve digestion and relieve digestive issues.
Ayurvedic Remedies
Amrutam also offers a range of Ayurvedic remedies that are designed to provide natural solutions to various health issues. The remedies are made from natural ingredients, such as herbs and spices, which are carefully selected for their healing properties. The range of remedies includes Ayurvedic herbal powders, Ayurvedic capsules, and Ayurvedic oils. These remedies can help with various health concerns such as joint pain, respiratory issues, and skin problems.
Ayurvedic herbal powders are made from a blend of natural herbs and spices that are grounded to a fine powder. These powders can be added to water, milk, or any other drink and consumed. They help to improve immunity, digestion, and overall health. Amrutam’s herbal powders include Triphala powder, Ashwagandha powder, and Brahmi powder.
Ayurvedic capsules are easy to consume and provide a concentrated dose of natural ingredients. Amrutam’s Ayurvedic capsules include Giloy capsules, Shatavari capsules, and Ashwagandha capsules. These capsules can help with stress, anxiety, and hormonal imbalances.
Ayurvedic oils are made from natural ingredients, such as sesame oil, coconut oil, and essential oils. These oils are used for massage and can help to relax the body, relieve stress, and improve overall health. Amrutam’s Ayurvedic oils include Kuntal Care Hair Oil, Kesha Oil, and Mahanarayan Oil.
Amrutam’s products are handmade and formulated by experts in the Ayurveda industry. The brand uses natural and organic ingredients that are free from harmful chemicals, making them safe and gentle on the skin and hair. The brand also follows sustainable practices and packaging, making it an eco-friendly choice for consumers.
Amrutam’s products are not just about promoting physical health but also promote mental well-being. The brand offers various resources on its website, such as blogs and recipes, that provide insights into Ayurveda, healthy living, and self-care practices. The brand’s social media pages offer tips and advice on how to incorporate Ayurvedic practices into daily life.
In conclusion, Amrutam is an Ayurvedic lifestyle brand that provides natural and organic solutions for personal care and healthcare. The brand’s products are designed to promote overall health and wellness, using natural ingredients that are safe and gentle on the skin and hair. Amrutam’s products are handmade and formulated by experts in the Ayurveda industry, making them a trusted and reliable choice for consumers. The brand promotes sustainable practices and packaging, making it an eco-friendly choice. Amrutam’s products not only promote physical health but also promote mental well-being, making it a holistic approach to wellness. With its range of products and resources, Amrutam is a wellness revolution that is changing the way people think about self-care and health.
 Amrutam Shark Tank India Season 2 Episode 36
On February 20, 2023, Shark Tank India featured Amrutam Business, a company founded by siblings Ashok Gupta, Agnim Gupta, and Stuti Gupta. The company specializes in selling natural haircare and skincare products under their Ayurvedic Lifestyle Brand.
In the episode, the founders presented their business vision, which is to provide quality ayurvedic products that take care of the customers’ health from natural and inclusive roots. They asked for an investment of ₹50 Lakh for 2% equity, with a company valuation of ₹25 Crore. Unfortunately, the sharks did not offer any deals due to the scale of the business and the challenges it faces in the market.
The episode featured a video promo of the business product, which showcased the company’s unique formulations based on Vedic knowledge to work at the root of health. They offer a one-stop solution for health and beauty needs and ensure that their products are cruelty-free, certified by the Ministry of AYUSH, PETA, and USFDA. They also ship worldwide, with over 1 lakh customers in more than 40 countries.
The founders shared their story of how they started the business in 2017 after their father, Ashok Gupta, spent over a decade trying to establish a business in Ayurvedic products. The siblings were able to turn the business around, with over ₹2.78 crores in sales and 4000 orders per month. They shared their yearly sales figures from FY 2019-2020 to FY 2022-2023, with projected sales of ₹3.5 crores for the current fiscal year.
Despite the impressive sales figures and growth, the sharks did not offer any deals due to the challenges and competition in the market. Nonetheless, the episode showcased the passion and dedication of the Amrutam Business founders in providing quality ayurvedic products to their customers.
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