Eyenic is a brand of eyewear that offers a wide range of stylish and budget-friendly options for consumers. The company’s motto is “Let’s Stay Specsy!” and their mission is to provide high-quality eyewear at an affordable price. Eyenic offers a variety of designs to suit different tastes and styles, from classic and minimalist to bold and trendy.
One of the key features of Eyenic eyewear is the use of AIRMAN technology. This technology is used in the production of their frames, which results in a lightweight and durable product. This not only makes Eyenic eyewear more comfortable to wear, but also increases the longevity of the frames.
The company also offers a range of different lens options, including polarized, UV protected, and scratch-resistant lenses. These options provide added protection for the eyes and improve visual clarity. Additionally, Eyenic offers a variety of frame materials, including plastic and metal, to suit different preferences.
Eyenic’s website is user-friendly and easy to navigate, making it easy for customers to find the perfect pair of glasses. The website features a variety of filters, such as frame shape, frame material, and lens type, to help customers narrow down their search. Customers can also use the website to customize their eyewear, by selecting their preferred frame and lens options.
The company also offers a “Try On” feature, which allows customers to virtually try on different frames to see how they look before making a purchase. This feature is particularly useful for customers who are unsure of which frame shape or style will suit them best.
In addition to its online store, Eyenic also has a strong presence on social media, where they showcase their latest collections and collaborations with influencers and designers. This allows customers to stay up-to-date on the latest trends and styles, and also provides inspiration for customers looking for new eyewear.
Eyenic’s commitment to providing high-quality products at an affordable price has helped it establish a loyal customer base. The brand’s strong online presence and user-friendly website make it easy for customers to find the perfect pair of glasses, and the “Try On” feature is a great way for customers to test different styles before making a purchase.
Overall, Eyenic is a great option for anyone looking for stylish and affordable eyewear. The company’s use of AIRMAN technology ensures that their frames are lightweight and durable, and their range of lens options provides added protection for the eyes. With a wide variety of designs to choose from and a user-friendly website, Eyenic is a great choice for anyone looking for new eyewear.
Eyenic Eyewear Shark tank India season 2 episode 17
In the latest episode of Shark Tank India, season 2 episode 17, Piyeush Kalra and Sunil Chabbra, the founders of Eyenic Eyewear, presented their business model to the sharks. Eyenic Eyewear is an end-to-end sanitation asset management company that aims to make affordable, unique, and durable glasses for the 35% of the Indian population that needs vision correction. The company was founded in 2017-18 and currently has over 300 retail stores across 5 states, with a monthly sales of 5k-6k glasses.
The founders of Eyenic Eyewear asked for INR 75 lakhs in exchange for 6% equity at a valuation of INR 12.5 crores. The company generates 85% of their sales from frames and 15% from lenses, with 60% of their production coming from China, 30% from India, and the remaining 10% from Turkey. Their lifetime sales are INR 4 crores, with INR 1 cr in sales in FY21-22 and INR 75 lakhs in sales in FY22-23. Their gross margin is around 45% and net margin is 21%.
However, the sharks were not interested in this business model and none of them offered a deal to the founders of Eyenic Eyewear. Despite this, the founders remain optimistic about the future of their business and are determined to continue growing and expanding their brand.