D’YAVOL X is a luxury streetwear brand that is a new addition to the fashion industry. The brand prides itself on its unique and disruptive urban aesthetics fused with high fashion quality and attention to detail. D’YAVOL X is a limited release brand, which means that they only produce limited quantities of each design and release capsule drops every few months. The brand is currently retailed exclusively through their webstore, which means that customers can purchase their unique and stylish designs from the comfort of their own homes.
D’YAVOL X’s founders, Aryan and Buntyster, and creative director, Leti Blagoeva, aim to create a brand that is authentic, untamed, and defiant. The brand’s name itself, “D’YAVOL,” means “devil” in Bulgarian and is symbolic of the brand’s mission to be rebellious and fearless in their approach to fashion. D’YAVOL X’s designs are inspired by street culture and fashion, with a focus on magnetic style and luxurious comfort.
The brand’s limited release concept is part of their strategy to create a sense of exclusivity and rarity around their products. Each design is produced in limited quantities, making it a highly sought-after item for fashion enthusiasts. This strategy allows D’YAVOL X to maintain the quality of their products and offer their customers unique designs that are not easily found elsewhere.
D’YAVOL X’s designs are a fusion of streetwear and high fashion, making them versatile and stylish. The brand offers a range of clothing, including t-shirts, hoodies, jackets, and sweatpants. Each design is made using the finest materials and exceptional quality fabrics, ensuring that each piece is durable and comfortable to wear.
One of the standout features of D’YAVOL X’s designs is their unique prints and graphics. The brand’s prints are bold and eye-catching, featuring elements such as skulls, snakes, and other mystical creatures. The graphics are designed in-house, giving the brand complete control over the design process and ensuring that each piece is truly one-of-a-kind.
The brand’s first drop, which was released in early 2021, sold out quickly, which is a testament to the brand’s unique style and quality. The brand has since released a second drop, which features new designs and prints. The brand’s webstore also features a “coming soon” section, which gives customers a sneak peek at upcoming designs and drops.
D’YAVOL X is committed to sustainability and ethics, which is reflected in their production process. The brand’s limited release concept reduces waste and ensures that each piece is made with care and attention to detail. The brand also sources materials from sustainable and ethical sources, making it a great choice for socially conscious consumers who want to make a difference in the fashion industry.
In conclusion, D’YAVOL X is a unique and exciting addition to the fashion industry. The brand’s disruptive urban aesthetics fused with high fashion quality and attention to detail make it a sought-after brand for fashion enthusiasts. The limited release concept and unique prints and graphics add to the brand’s exclusivity and uniqueness. D’YAVOL X’s commitment to sustainability and ethics also makes it a great choice for socially conscious consumers who want to make a difference in the fashion industry.
Shah Rukh Khan, one of the biggest names in Bollywood and father to Aryan Khan, recently faced some backlash due to the high prices of his son’s luxury streetwear brand, D’YAVOL X. However, in a recent Ask SRK session on Twitter, he addressed these concerns and promised to do something about it.
Aryan Khan, along with his friends and co-founders, had launched D’YAVOL X on April 30, unveiling a collection of jackets and T-shirts with hefty price tags. The most expensive item was a jacket priced at Rs 2,00,555, which quickly sold out within hours of the launch, with 30 pieces sold for a total of Rs 60,16,650.
While some fans were excited to see Aryan Khan’s entrepreneurial spirit and success, others expressed concern over the high prices, with one fan even asking Shah Rukh Khan to make some lower-priced items. In response, the actor and father joked, “Yeh D’Yavol X wale log mujhe bhi sasti nahi bech rahe…kuch karta hoon..!!” (These D’YAVOL X people aren’t even selling me anything cheap…let me do something about it!!)
It’s not uncommon for luxury brands to face criticism for their high prices, but it’s also worth noting that luxury streetwear has become a popular trend in recent years, with many young people willing to pay high prices for unique and high-quality clothing. However, it’s understandable that some fans might have been disappointed with the prices, especially considering Aryan Khan’s privileged background and access to resources.
Despite the backlash, Aryan Khan’s brand has still managed to generate buzz and attention in the fashion world, with many people curious about the brand’s unique style and limited release approach. In fact, the brand’s first ad even featured Shah Rukh Khan himself, modeling one of the jackets.
But D’YAVOL X isn’t Aryan Khan’s only foray into the entertainment and fashion industries. He’s also reportedly working on a script for an Amazon Prime Video web series titled Stardom, which he will direct and showrun. The show has already started shooting and will consist of six episodes.
It’s clear that Aryan Khan is following in his father’s footsteps by pursuing his passions in multiple industries and making a name for himself outside of his famous family. And while the high prices of D’YAVOL X might not be accessible to everyone, it’s still impressive to see a young entrepreneur successfully launching and selling his own luxury streetwear brand. As for whether or not Shah Rukh Khan will actually make some lower-priced items for his fans, we’ll just have to wait and see.