Econiture is a furniture manufacturing company that specializes in creating eco-friendly and sustainable furniture options for consumers. The company was founded with the goal of reducing the environmental impact of the furniture industry by using 100% recycled plastic to create their products.
The company offers a wide range of furniture options, including chairs, stools, and furniture sets. Their chairs and stools collection seamlessly blends with any kind of room, making it easy for consumers to find the perfect piece to fit their decor. The furniture sets collection includes options for the living room, dining room, and bedrooms.
One of the unique features of Econiture is that all of their products are made from 100% recycled plastic. This means that the company is not only reducing the environmental impact of their production process, but they are also diverting plastic waste from landfills and repurposing it into functional and beautiful pieces of furniture.
Econiture also offers a collection of furniture sets that are perfect for any room in the house. From dining sets to bedroom sets, they have a wide range of options to choose from. The company also offers a range of outdoor furniture options, such as benches and picnic tables, that are perfect for use in parks, gardens, or other outdoor spaces.
In addition to the eco-friendly aspect of Econiture’s products, the company also prides themselves on their design and functionality. They offer a variety of designs that are both modern and timeless, making their products suitable for any home. The functionality of their products is also a priority, with a focus on comfort and durability. The company also offers a range of customizable options for their products, allowing consumers to tailor their furniture to their specific needs.
In terms of pricing, Econiture’s products are competitive with other furniture brands in the market. Their pricing structure is transparent and straightforward, making it easy for consumers to understand the value they are getting for their money.
In conclusion, Econiture is a furniture manufacturing company that is dedicated to creating sustainable and eco-friendly furniture options for consumers. Their products are made from 100% recycled plastic, which not only reduces the environmental impact of their production process but also diverts plastic waste from landfills. The company offers a wide range of furniture options that are perfect for any room in the house, and their products are both stylish and functional. With competitive pricing and a commitment to sustainability, Econiture is a great option for anyone looking to update their home with eco-friendly furniture.
Econiture Shark Tank India Season 2 Episode 14
Econiture, a startup founded by Ashish Modak, Bhushan Boob, Madhur Rathi and Roshan Pidiyar, recently appeared on Shark Tank India to showcase their innovative solution for recycling plastic waste. By converting plastic waste into uniquely designed, strong and durable furniture, Econiture aims to not only reduce plastic waste but also decrease the need for metal mining and deforestation.
The company, which began its journey in 2017, has already used over 20,000 kg of plastic waste to create a range of products such as benches, chairs, and beach chairs. They approached the Sharks seeking an investment of Rs. 50 lakhs for 8% equity in their company.
Econiture’s unique business model not only includes creating furniture from recycled plastic but also includes a complementary waste management service. The team declared that their furniture brand generated Rs. 2.5 lakhs in sales last month, making up 40% of their business.
The Sharks were impressed by Econiture’s innovative approach to recycling plastic waste and creating unique designs. However, they raised concerns about the scalability of the brand and the lack of emphasis on the furniture aspect of the business. Peyush Bansal, one of the Sharks, even placed an order for 1,000 benches for his Lenskart showrooms.
Despite not receiving a deal, the Econiture team walked away with valuable insights and feedback from the Sharks. They plan to continue to work on scaling their B2C business and have stayed in touch with Amit Jain, one of the Sharks, for guidance. Econiture’s mission to convert plastic waste into long-lasting, sustainable furniture offers a promising solution for tackling the plastic waste crisis and promoting environmentally-friendly living.