Eddie Bauer: A Century of Adventure Apparel
For over a century, Eddie Bauer has been a leading brand in outdoor apparel, footwear, and gear. From its humble beginnings in a small shop in Seattle, Washington, to its current global presence, Eddie Bauer has remained committed to providing high-quality products that inspire and enable people to live their adventure. In this article, we’ll explore the history of Eddie Bauer, its mission and values, and the range of products that the company offers.
History of Eddie Bauer
Eddie Bauer was founded in 1920 by Eddie Bauer himself. Bauer was an avid outdoorsman who loved to fish and hunt, but was frustrated by the lack of quality outdoor gear available at the time. He began experimenting with different fabrics and designs in his small shop in Seattle, and eventually developed a down-filled jacket that could withstand the cold temperatures of the Pacific Northwest.
Bauer’s jacket was a hit, and he began selling it to friends and fellow outdoor enthusiasts. He soon opened his first retail store in downtown Seattle, which quickly became a popular destination for outdoor enthusiasts. Bauer continued to innovate and improve his products, and his company grew rapidly throughout the 1920s and 1930s.
During World War II, Eddie Bauer supplied the U.S. Army with insulated parkas and sleeping bags. After the war, Bauer expanded his product line to include clothing and gear for all types of outdoor activities, including hiking, camping, and skiing. By the 1960s, Eddie Bauer had become a household name in outdoor gear and apparel.
In the decades that followed, Eddie Bauer continued to innovate and expand its product line. The company launched a successful catalog in the 1980s, and was one of the first retailers to offer online shopping in the 1990s. Today, Eddie Bauer has a global presence, with retail stores and an online store that ships to over 100 countries.
Mission and Values
Eddie Bauer’s mission is to “inspire and enable you to live your adventure”. The company is committed to creating products that are functional, durable, and stylish, so that people can enjoy the outdoors to the fullest. Eddie Bauer’s values include:
Quality: Eddie Bauer is committed to using the best materials and manufacturing processes to ensure that its products are of the highest quality.
Innovation: Eddie Bauer is always looking for new ways to improve its products and create new solutions for outdoor enthusiasts.
Sustainability: Eddie Bauer is committed to minimizing its environmental impact and creating products that are sustainable and eco-friendly.
Inclusivity: Eddie Bauer believes that everyone should have the opportunity to experience the outdoors, regardless of their background or abilities.
Products
Eddie Bauer offers a wide range of products for men, women, and children. Here are some of the categories that the company specializes in:
Outerwear: Eddie Bauer is known for its high-quality outerwear, including down jackets, parkas, and rain jackets.
Activewear: Eddie Bauer offers a range of activewear, including hiking pants, fleece jackets, and running shorts.
Footwear: Eddie Bauer’s footwear collection includes hiking boots, trail running shoes, and sandals.
Gear: Eddie Bauer offers a range of gear for outdoor activities, including tents, sleeping bags, and backpacks.
Home goods: Eddie Bauer also offers a range of home goods, including bedding, blankets, and towels.
One of Eddie Bauer’s most popular products is its down jackets. The company was one of the first to develop a down-filled jacket that was both warm and lightweight, and it continues to innovate and improve its down products to this day. Eddie Bauer’s down jackets come in a range of styles and colors, and are designed to withstand even the coldest temperatures.
Another popular product from Eddie Bauer is their hiking pants. These pants are designed to be durable and functional, with features such as moisture-wicking fabric, stretch panels for increased mobility, and reinforced knees and seat for added durability. Eddie Bauer’s hiking pants are available for both men and women, and come in a range of styles and colors to suit any outdoor adventure.
Eddie Bauer also offers a range of activewear, including fleece jackets, running shorts, and moisture-wicking t-shirts. These products are designed to be comfortable and functional, with features such as breathable fabric, flatlock seams to prevent chafing, and zippered pockets to keep your essentials secure while you’re on the move.
In addition to apparel and footwear, Eddie Bauer also offers a range of gear for outdoor activities. This includes backpacks, sleeping bags, tents, and other essentials for camping, hiking, and other outdoor adventures. Eddie Bauer’s gear is designed to be lightweight, durable, and functional, with features such as waterproof fabric, adjustable straps, and multiple pockets for organization.
Eddie Bauer is also committed to sustainability, and offers a range of eco-friendly products. This includes clothing made from recycled materials, such as their EverTherm Down Jacket, which is made from recycled polyester and features a chemical-free water-repellent finish. Eddie Bauer also offers a range of products made from organic cotton and other sustainable materials, as well as products that are Fair Trade Certified.
Inclusivity is another important value for Eddie Bauer. The company offers a range of sizes for both men and women, including extended sizes, as well as a range of adaptive clothing for people with disabilities. Eddie Bauer also partners with organizations that promote inclusivity in the outdoors, such as the National Park Foundation and The Outbound Collective.
Eddie Bauer is also committed to giving back to the community. The company supports a range of causes, including conservation and outdoor education, and partners with organizations such as The Conservation Alliance and The American Hiking Society. Eddie Bauer also has a program called “One Tree Initiative,” where they plant a tree for every product sold.
Conclusion
Eddie Bauer has a rich history of providing high-quality outdoor apparel, footwear, and gear for over a century. The company’s commitment to quality, innovation, sustainability, inclusivity, and giving back to the community has made it a trusted brand for outdoor enthusiasts around the world. Whether you’re hiking, camping, skiing, or just enjoying the outdoors, Eddie Bauer has the products you need to live your adventure to the fullest.