Ekatra Handmade is a brand that aims to be a harbinger of change in the lives of its artisans. The company is female-led and works every day to ensure that its team gets to showcase their talents to the world. Ekatra Handmade is committed to reviving the lost culture of handcrafted products, which is why it offers a wide range of handcrafted products such as journals, planners, and wellness hampers.
One of the most popular products offered by Ekatra Handmade is the undated planner. This planner is perfect for people who want to keep track of their daily tasks and appointments without being constrained by a specific start and end date. The planner features a minimalistic design and is made from high-quality paper, which makes it durable and long-lasting.
Another popular product offered by Ekatra Handmade is the solid grey wellness hamper. This hamper includes an A5 journal, a handstiched pouch, and an eye mask. The journal is available in different types, such as plain, lined, and dotted, and is perfect for writing, sketching, or journaling. The handstiched pouch is perfect for storing small items such as pens and pencils, while the eye mask is perfect for relaxing and unwinding.
Ekatra Handmade also offers a range of handcrafted journals that are perfect for people who love to write and sketch. These journals are made from high-quality paper and are bound by hand, which gives them a unique and rustic feel. The journals are available in different sizes and styles, which makes them perfect for different types of uses, such as writing, sketching, or journaling.
Ekatra Handmade is also active in promoting their artisans, they feature stories of their artisans and their craft on their website and social media platforms. This not only helps to promote the brand but also helps to give recognition to the artisans and their craft.
In conclusion, Ekatra Handmade is a brand that is dedicated to reviving the lost culture of handcrafted products. The company offers a wide range of handcrafted products such as journals, planners, and wellness hampers. Their products are not only unique and high-quality, but they also help to support the artisans and their craft. With a strong focus on promoting their artisans and their craft, Ekatra Handmade is a brand that truly stands out in the market.
Ekatra Shark tank India season 2 episode 17
Ekatra, a sustainable and artistic brand that manufactures stationery and lifestyle products, made their pitch on the Shark Tank India show. The company, founded by Aishwarya Jhawar and Minakshi Jhawar, based in Kota, aimed to empower women by creating a platform for them to showcase their skills and talents.
Aishwarya Jhawar, an urban planner by education, realized the potential of women while working with communities and saw the lack of platform available for them. Together with her mother Minakshi, they decided to start Ekatra, where 80% of the products are made by women.
In just 1.5 years, Ekatra has grown rapidly, with their brand available in 19 marketplaces and collaborations with 25 retail stores across India. They have also worked with big brands such as FabIndia and Netflix.
During their pitch, the founders asked for 40 lakhs rupees for 10% equity at a valuation of 4 crore rupees. They also shared their sales and revenue figures, with a net margin of 27% and gross margin of 80%. They also revealed that 65% of their sales come from online platforms and 35% from offline stores.
The Sharks were impressed by the company’s mission and growth potential. Amit and Peyush offered 20 lakhs rupees for 20% equity and 20% debt, with the condition that Ekatra become a D2C brand for the cause of women empowerment. The founders accepted the offer and the deal was finalized.
Overall, Ekatra’s pitch on Shark Tank India was a success, as they not only secured funding but also gained valuable mentorship and guidance from the Sharks to take their business to the next level. With a strong mission to empower women and a rapidly growing brand, Ekatra is definitely one to watch in the future.
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