House Of Chikankari is a brand that celebrates traditional Indian craftsmanship and aims to bring it to the forefront of fashion. The brand specializes in handcrafted and hand-embroidered products, with a focus on kurtas, kurta sets, and gowns.
The kurtas offered by House Of Chikankari are made with comfort in mind and feature unique styles that are sure to stand out. The brand also offers a selection of last pieces, giving customers the opportunity to own a one-of-a-kind item.
In addition to kurtas, House Of Chikankari also offers a wide range of products for women, including the Nazakat Kota Angrakha, Zainab Mulmul Angrakha, and gowns. These products are all handcrafted and feature intricate embroidery that is sure to impress.
The brand also offers a selection of Lucknowi Kurta Sets, which are perfect for those who want to embrace their Indian heritage in a modern and stylish way. These sets are made from high-quality materials and feature traditional hand-embroidery.
House Of Chikankari is dedicated to creating products that enable Indians worldwide to embrace their roots and celebrate their heritage. The brand’s commitment to traditional craftsmanship and attention to detail is evident in every product they offer. Whether you’re looking for a comfortable and stylish kurta or a one-of-a-kind gown, House Of Chikankari has something for everyone.
In conclusion, House of Chikankari is a brand that brings traditional Indian handcrafted and hand-embroidered products to the forefront of fashion. The brand offers a wide range of products for women, including Kurtas, Kurta Sets, Gowns, Nazakat Kota Angrakha, Zainab Mulmul Angrakha and much more which are made with comfort in mind and feature unique styles that are sure to stand out. The brand is dedicated to creating products that enable Indians worldwide to embrace their roots and celebrate their heritage. House of Chikankari is a perfect brand for those who want to embrace their Indian heritage in a modern and stylish way.
House Of Chikankari Shark Tank India Season 2 Episode 8
On the January 17, 2023 episode of Shark Tank India Season 2, Akriti Rawal and Poonam Rawal, the founders of House of Chikankari, presented their business to the Sharks. House of Chikankari is an e-commerce company that specializes in providing the finest Chikankari designer dresses to customers. This art form, which originated in Lucknow, has been popularized for over 100 years by Begum Noor Jahan and has received a GI tag from the government of India.
The mother-daughter duo from Delhi began their business on the verge of the Covid-19 pandemic. Akriti, who graduated from King’s College London in 2019 and worked as an intern for a fashion brand in India, joined forces with her mother, who is skilled in weaving and embroidery. Together, they have provided employment for over 5,000 women and have served over 15,000 customers. Their goal is to maintain authenticity and quality while catering to modern audiences.
During the pitch, the founders asked for 75 lakhs rupees (approximately $103,000 USD) for 1% equity in the company. They shared that their product range starts at Rs.2350-7000 and that they have a strong presence in international markets, with 33% of their sales coming from the UK, USA, Canada, and Australia. They also shared that their sales have grown significantly, with 33 lakhs rupees in FY20-21, 3.3 cr. rupees in FY21-22, and a projected 15 cr. rupees in FY22-23.
The Sharks made various offers and counter-offers, with Aman offering 75 lakhs for 5% equity, Vineeta and Anupam counter-offering 75 lakhs for 6% equity, and Piyush and Aman re-countering for 75 lakhs for 5% equity. Akriti also made a counter-offer of 75 lakhs for 2% equity. In the end, the deal was finalized for 75 lakhs for 3.75% equity with Piyush and Aman.
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