Licksters is a premium ice cream brand that offers a unique and delicious experience to ice cream lovers. Based in Nagpur, India, Licksters is the first brand of its kind to offer finer flavors and real taste in ice cream popsicles and ice creams.
One of the unique features of Licksters is the use of 100% pure fruit in their products. This means that all the fruits used in Licksters ice creams and popsicles are fresh and natural, providing a taste that is unrivaled by other brands. The company is known for its innovative flavors, such as Mango, Strawberry, and Lemon, and for its use of locally sourced fruits.
Licksters has a strong presence in the Indian market, with a wide range of products that cater to different age groups and tastes. They have a wide range of ice cream popsicles, ice cream bars and cups, and even ice cream sandwiches. They also have a variety of flavors and packaging options to meet the needs of different customers.
Another unique aspect of Licksters is their franchise program, which allows entrepreneurs to open their own Licksters store in their city. The program is open to any Indian citizen, and it provides all the necessary support and training to help the franchisee get started. The program includes training on how to run the store, how to manage the inventory, and how to market the products effectively.
The company also has a Shark Tank Sale, which offers a limited time promotion to customers, featuring their most popular products like Fruit Pops, Ice Cream Pops, and Ice Creams. The Shark Tank Sale is a great opportunity for customers to try Licksters products at a discounted price and experience the unique flavors for themselves.
Licksters was founded by a group of friends who wanted to create a brand of ice cream that would be enjoyed by people in Nagpur, especially during the hot summer months. They realized that traditional ice creams were not always the best option due to the high temperatures, and this motivated them to develop a unique product that would be refreshing and satisfying.
In conclusion, Licksters is a premium ice cream brand that offers a unique and delicious experience to ice cream lovers. Their use of 100% pure fruits and innovative flavors sets them apart from other brands, and their franchise program provides an opportunity for entrepreneurs to open their own Licksters store in their city. The Shark Tank Sale is also a great opportunity for customers to try Licksters products at a discounted price and experience the unique flavors for themselves. Licksters is a brand that is sure to delight the taste buds of ice cream lovers everywhere.
Licksters Shark tank India season 2 episode 18
In episode 18 of Shark Tank India, season 2, the founders of Licksters, Parimal Kalikar and Dhivya Subburaju, presented their premium popsicle and ice cream brand to the Sharks. Licksters prides itself on using the most fruit content in its products, with each popsicle containing over 80% fruit. The company is also committed to using no artificial colors or chemicals in its products, and offers a variety of flavors, including sugar-free options.
The founders of Licksters made an ask of 50 lacs for 5% equity of the company at a valuation of 10 crores. They shared their sales numbers, which have been steadily increasing over the years. In FY 19-20, their sales were 9 lakhs, and in FY 22-23, their projected sales were 2 crores. The company has a gross margin of 70-72% for products sold in their own store, and 50% for products sold through franchises.
However, not all of the Sharks were impressed with Licksters’ pitch. Namita stepped out of the deal as she felt the pricing of the product was too high. Aman also stepped out, citing pricing and potential issues with the product. Peyush stepped out of the deal as he is currently an investor in a similar company, Skippy ice popsicles. Anupam stepped out of the deal as he had concerns about the potential of the product and felt that the logo and name of the product could be misunderstood.
In the end, Amit offered 25 lakhs for 5% equity of the company at a valuation of 5 crores, and also included 25 lakhs of debt. The founders of Licksters accepted this offer, closing the deal with Amit. This episode of Shark Tank India demonstrates the challenges and opportunities that come with starting a new business, as well as the importance of being able to clearly communicate the unique value of your product to potential investors.
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