Paradyes is India’s first semi-permanent hair color brand, offering a range of vibrant and nourishing hair colors. The brand prides itself on its use of powerful pigments and herbal care ingredients, such as almond oil.
Almond oil is a particularly beneficial ingredient for hair care, as it is rich in Vitamin B7, also known as biotin. Biotin is essential for maintaining healthy hair, skin and nails, and can help to strengthen and nourish the hair from the inside out. By using almond oil in their hair colors, Paradyes helps to provide not just a temporary color boost, but also long-term nourishment for the hair.
One of the key benefits of using semi-permanent hair colors, as opposed to permanent dyes, is that they wash out gradually over time. This means that the color can be refreshed as needed, without the need for harsh chemicals or damaging processes to remove it completely. This makes Paradyes semi-permanent hair colors a great choice for anyone looking to experiment with a new color, or to refresh their existing color, without committing to a permanent change.
Paradyes offers a wide range of colors to choose from, including natural shades such as brown and black, as well as bold, vibrant colors like purple and pink. Their website also features detailed instructions on how to use the colors, including information on how to mix and apply the pigments, as well as tips on how to maintain the color and keep it looking vibrant for longer.
The team behind Paradyes is led by a Creative Director, who is hands-on with all aspects of the brand, from product development to marketing. The brand takes a customer-centric approach, with a focus on providing high-quality, affordable hair colors that are accessible to all.
In summary, Paradyes is India’s first semi-permanent hair color brand that offers a range of vibrant and nourishing hair colors with powerful pigments and herbal care ingredients, such as almond oil, which is rich in Vitamin B7. They offer a wide range of color options, easy to follow instructions and a customer-centric approach. With Paradyes semi-permanent hair colors, you can experiment with a new color or refresh your existing one without committing to a permanent change.
Paradyes Shark Tank India Season 2 Episode 9
On the episode of Shark Tank India Season 2 airing on January 17, 2023, the founders of Paradyes, Siddharth Raghuvanshi and Yushika Jolly, pitched their semi-permanent hair dye brand to the Sharks. The company, which was founded in 2020, offers a range of 20 safe and fun hair color options that last for 8-10 years. They are available on their website, birdsofparadise.com, as well as on online marketplaces and in 35 health and glow stores in four cities in India. They have a strong online presence, with over 60,000 followers on Instagram.
The founders made an ask of ₹65 lakhs for 1% equity in the company, at a valuation of ₹65 crores. They shared that the company had sales of ₹3.5 crores in FY 21-22 and ₹2.5 crores from FY 22-23 to date, with an average order value of ₹1100. The gross margin for the company is 70-75%, and the net profit is 19%.
Multiple offers were made by the Sharks, including one from Peyush for ₹65 lakhs for 5% equity at a valuation of ₹13 crores, and another from Anupam and Vineeta for ₹65 lakhs for 4% equity at a valuation of ₹13.25 crores. The founders also made a counter offer of ₹65 lakhs for 3% equity at a valuation of ₹21.67 crores.
After some negotiation, Peyush revised his offer to ₹65 lakhs for 2% equity at a valuation of ₹32.5 crores, which was matched by Anupam and Vineeta. Peyush then again revised his offer to ₹65 lakhs for 1% equity at a valuation of ₹65 crores.
In the end, the final deal was closed with Vineeta and Aman for ₹65 lakhs for 2% equity at a valuation of ₹32.5 crores. With
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