Twisting Scoops – An Authentic Turkish Ice Cream
Ice cream is a dessert that is loved by people all over the world, and it comes in various flavors and types. Turkish ice cream, also known as Maras ice cream, is a type of ice cream that is unique in its taste and texture. Twisting Scoops is a Turkish ice cream brand that has become popular in India, and it offers a taste of authentic Maras ice cream to its customers. In this article, we will explore the history of Maras ice cream, the unique qualities that make it different from other types of ice cream, and what makes Twisting Scoops stand out among other ice cream brands.
History of Maras Ice Cream
Maras ice cream originated in the city of Kahramanmaras, located in southern Turkey. The city is known for its hot and dry climate, and the people of the city have been making ice cream for centuries to combat the heat. The recipe for Maras ice cream has been passed down from generation to generation, and it is made using unique ingredients and methods.
One of the key ingredients used in Maras ice cream is salep, which is a type of flour made from the root of the wild orchid plant. Salep gives Maras ice cream its distinct flavor and texture, and it is one of the reasons why Maras ice cream is different from other types of ice cream. Another unique aspect of Maras ice cream is the way it is prepared. The ice cream is churned using long-handled paddles, and it is stretched and pulled until it has a sticky, elastic texture. This gives Maras ice cream a unique and enjoyable eating experience.
Unique Qualities of Maras Ice Cream
Maras ice cream has several unique qualities that make it different from other types of ice cream. One of the most notable qualities is its texture. Maras ice cream has a thick, sticky texture that is different from the smooth and creamy texture of other types of ice cream. This texture is achieved through the stretching and pulling process that Maras ice cream goes through during its preparation.
Another unique quality of Maras ice cream is its resistance to melting. Maras ice cream can resist melting for longer than other types of ice cream due to the presence of salep in the recipe. This is why Maras ice cream is often referred to as “stretchy ice cream” or “chewy ice cream.” The resistance to melting also makes Maras ice cream a great option for outdoor events or hot climates.
What Makes Twisting Scoops Stand Out
Twisting Scoops is the first Turkish ice cream brand in India, and it has become popular among ice cream lovers in the country. Twisting Scoops offers a taste of authentic Maras ice cream to its customers, and it has several unique qualities that make it stand out from other ice cream brands.
One of the unique qualities of Twisting Scoops is its presentation. The ice cream is served in a cone, and it is presented in a playful and entertaining way. The server will often perform tricks and stunts with the ice cream, such as tossing it in the air or flipping it around, before finally handing it over to the customer. This adds an element of fun and excitement to the ice cream experience and makes it more memorable.
Another unique quality of Twisting Scoops is its flavors. In addition to the traditional flavors of Maras ice cream, such as plain, pistachio, and chocolate, Twisting Scoops offers several innovative and unique flavors. Some of these flavors include cheesecake, bubblegum, and blueberry. These flavors add a new dimension to the traditional taste of Maras ice cream and give customers more options to choose from.
Twisting Scoops also has a franchise model, which allows entrepreneurs to open their own Twisting Scoops stores. The franchise model provides a turnkey solution for those who want to start their own ice cream business but do not have the expertise or resources to do so. Twisting Scoops provides training, support, and marketing assistance to its franchisees, making it easier for them to start and operate their own store.
The franchise model also ensures consistency in the quality of the ice cream and the customer experience. Twisting Scoops has a set of standards that all franchisees must adhere to, ensuring that the ice cream is prepared and served in the same way across all stores. This consistency is important for building a strong brand identity and establishing customer loyalty.
In addition to its franchise model, Twisting Scoops also places a strong emphasis on hygiene and safety. The brand provides its employees with long-handled paddles and gloves to ensure that the ice cream is prepared and served in a hygienic manner. The stores also undergo regular inspections to ensure that they meet the highest standards of cleanliness and safety.
Conclusion
Twisting Scoops is a Turkish ice cream brand that offers a taste of authentic Maras ice cream to its customers in India. Maras ice cream has a unique taste and texture that sets it apart from other types of ice cream, and Twisting Scoops has several unique qualities that make it stand out among other ice cream brands. These qualities include its presentation, flavors, franchise model, and emphasis on hygiene and safety. With its growing popularity and strong brand identity, Twisting Scoops is well-positioned to become a leading ice cream brand in India and beyond.
Twisting Scoops Shark Tank India Season 2 Episode 40
Twisting Scoops, a popular Turkish ice cream brand, recently made an appearance on Shark Tank India Season 2 Episode 40. The founder, Kunwarpreet Singh Juneja, and co-founder, Manmeet Singh Batra, presented their business to the Sharks in hopes of securing an investment deal.
During the presentation, Kunwarpreet Singh Juneja explained that Twisting Scoops is Asia’s largest and first Turkish ice cream chain, with more than 50 franchises in operation. The brand is committed to providing healthy and delicious ice cream made from 100% natural ingredients with no added chemicals. They offer a variety of franchise models, including the Twisting Scoops Studio Model, Kiosk Model, and Store Model.
The Sharks were impressed with the unique taste and quality of Twisting Scoops ice cream, as well as the brand’s commitment to providing healthy and natural products. They also appreciated the fact that Twisting Scoops has a strong franchise model and has expanded to several countries, including India, Sri Lanka, Nepal, and Bangladesh.
While the investment deal is yet to be announced, the appearance on Shark Tank India has given Twisting Scoops significant exposure and a chance to expand their business even further. The founders have stated that their vision is to maximize value for their franchisees and employees, while also providing the best possible product and service to their customers.
One of the things that sets Twisting Scoops apart is their unique ice cream production process. Fresh cow’s milk is obtained from farms and the best raw materials are selected. The milk undergoes pasteurization and aging, along with other necessary requirements, before being moved to the warehousing cold storage. The ice cream is then ready to be distributed to various locations.
Twisting Scoops is proud of its Turkish heritage and aims to preserve its rich cultural traditions, monuments, objects, and more. They believe that their ice cream offers customers a new experience to consume and enjoy with their taste buds while maintaining the preference of the largest Turkish desserts in Asia.
In conclusion, Twisting Scoops’ appearance on Shark Tank India Season 2 Episode 40 has given the brand significant exposure and an opportunity to expand its business even further. The brand’s commitment to providing healthy and natural ice cream made from the best quality ingredients, along with a strong franchise model and commitment to its heritage, has earned the respect and admiration of the Sharks and customers alike.