VA Perfume, a brand of devotional, meditational, and romantic incense, pitched their product on the latest episode of Shark Tank India Season 2. The founder of VA Perfume, Amit Hotchandani, presented his brand of night agarbatti that helps set a romantic mood with a unique smell. Despite leaving an impression on the sharks and amusing them, Hotchandani failed to secure any investment for his business.
The brand produces a range of incense sticks designed to create different moods. The night agarbatti is intended to set a romantic mood and create a calming and soothing atmosphere. The brand also produces incense sticks that are meant for devotional and meditational purposes.
During the pitch, Hotchandani revealed that his company is profitable and growing every month. Anupam Mittal, the founder of Shaadi.com, was curious about why Hotchandani started this business. Namita Thapar, Executive Director of Emcure Pharmaceuticals, asked Hotchandani not to share the story, but he revealed that he got his inspiration from Nigeria.
Hotchandani asked for Rs 1 crore in exchange for 10% equity in his company. However, despite being amused by the pitch, none of the sharks were interested in investing in the business. Namita Thapar backed out, stating that she did not have the required expertise in the market. Amit Jain, co-founder and CEO of CarDekho, Peyush Bansal, founder and CEO of Lenskart.com, and Aman Gupta, co-founder and CMO of boAt, also backed out, stating that they did not understand the market or the product. Anupam Mittal also backed out but praised Hotchandani’s business sense and desire to grow.
Although VA Perfume did not secure any investment from the sharks, the fact that the brand is profitable and growing every month is a positive sign. This shows that there is demand for the product, and the business is meeting that demand. It also suggests that there is room for the brand to expand its product line and reach a wider audience.
Incense sticks have been a part of Indian culture for centuries, and the market for these products is significant. However, the market is highly competitive, with many established brands already in existence. VA Perfume will need to differentiate itself from the competition and create a strong brand identity to succeed.
One potential avenue for growth for VA Perfume is to focus on e-commerce. With the rise of online shopping, many consumers prefer to buy products online, and this trend is expected to continue in the future. By establishing a strong online presence, VA Perfume could reach a wider audience and grow its customer base.
Another potential growth opportunity for VA Perfume is to expand its product line. While the brand currently produces devotional, meditational, and romantic incense sticks, there may be opportunities to produce other types of products in the future. For example, the brand could consider producing scented candles or essential oils.
Overall, while VA Perfume failed to secure investment from the sharks, the fact that the business is profitable and growing every month is a positive sign. With the right strategy, the brand has the potential to expand its product line, reach a wider audience, and establish itself as a leader in the market for incense sticks.
VA Perfume, which produces night agarbatti
In a recent episode of Shark Tank India Season 2, Amit Hotchandani presented his brand VA Perfume, which produces night agarbatti to set a romantic mood with a unique smell. The sharks were impressed by his unique product, which is also used for meditation and devotional purposes. Hotchandani asked for Rs. 1 crore in exchange for 10% equity.
The sharks were curious about the story behind the “night agarbatti”. Anupam Mittal asked Hotchandani how he came up with the idea of creating an agarbatti that can set a romantic mood. Hotchandani shared that he got the inspiration from Nigeria, but Namita Thapar asked him not to share the full story behind the product.
Hotchandani also shared that his company is profitable and growing every month. Aman Gupta asked how he knows that the agarbatti can make people feel romantic, and Hotchandani responded by saying that the product is effective, but he couldn’t reveal the process.
Despite the pitcher’s enthusiasm, Thapar backed out of the deal, stating that she didn’t have the expertise in the market. Other sharks, including Amit Jain, Peyush Bansal, and Aman Gupta, also backed out, citing a lack of understanding of the product and the market.
Anupam Mittal, however, commended Hotchandani’s business sense and his drive to grow the company. He said, “Dhandhe ke maamle mein aap tez ho aur aapme ek deewanapan hai. Kayi baar yeh kehte hain ki there’s a fine line between insanity and greatness.” (Translation: “You are quick in business and have a craze to grow. Many times it is said that there’s a fine line between insanity and greatness.”)
While Hotchandani did not secure an investment from the sharks, his unique product has left an impression on the show’s viewers. The VA Perfume brand continues to make a profit and grow every month with their line of devotional, meditational, and romantic incense.