Vark by Westside: Bringing a Modern Twist to Ethnic Wear
When it comes to Indian traditional wear, ethnic wear has always been the first choice for women. The elegance and grace of ethnic wear are unmatched and are perfect for any occasion, be it a wedding or a casual get-together. However, with the changing fashion trends, the demand for modern and contemporary ethnic wear has increased. This is where Vark by Westside comes in, bringing a fresh and modern twist to traditional Indian wear.
Launched in 2017, Vark by Westside has become a go-to destination for women looking for trendy and fashionable ethnic wear. Vark, which means “lines” in Sanskrit, is a brand that aims to blend the traditional with the modern, giving women a chance to experiment with their style while retaining the essence of Indian wear.
Vark’s Collection
Vark by Westside offers a wide range of ethnic wear, including sarees, suits, kurtas, palazzos, and ghararas, among others. The brand’s collection is a perfect blend of traditional and contemporary styles, with intricate detailing and modern silhouettes.
One of the brand’s most popular collections is the Anarkali suit collection, which features a variety of styles, colors, and designs. The Anarkali suits are available in both long and short lengths and are perfect for any occasion. The brand also offers an impressive range of sarees, including handwoven silk sarees, printed sarees, and embroidered sarees, among others.
Vark’s collection of kurtas is also worth mentioning, as they come in a range of styles, from straight kurtas to A-line kurtas and from printed kurtas to embroidered kurtas. The brand’s collection of palazzos, ghararas, and dupattas can be easily mixed and matched with the kurtas and suits, making it easy for women to create their own unique style.
Vark’s Color Palette
Vark by Westside’s color palette is a mix of bright and bold hues, as well as soft and pastel shades. The brand’s collection includes shades of red, pink, blue, green, yellow, and purple, among others. The colors are carefully chosen to suit every occasion, be it a wedding, a festive occasion, or a casual get-together.
One of the most popular colors in Vark’s collection is indigo. The brand offers a range of indigo-colored suits, kurtas, and sarees, which are perfect for any occasion. The brand’s use of indigo adds a modern touch to traditional wear, making it a favorite among women who want to experiment with their style.
Vark’s Fabric
Vark by Westside uses a variety of fabrics in its collection, including silk, cotton, linen, and georgette, among others. The brand’s collection of sarees is especially noteworthy, as it features handwoven silk sarees from different regions of India. The use of traditional handwoven techniques in Vark’s collection adds an authentic touch to the modern designs.
The brand’s collection of kurtas, suits, and palazzos is made using comfortable and breathable fabrics, making it easy for women to wear them for long hours. The use of high-quality fabrics ensures that the outfits are durable and easy to maintain.
Vark’s Accessories
Apart from ethnic wear, Vark by Westside also offers a range of accessories to complement the outfits. The brand’s collection of accessories includes earrings, necklaces, bracelets, and rings, among others. The accessories are designed to add a touch of glamour and sophistication to the outfits.
Vark’s accessories are made using a variety of materials, including beads, stones, and embroidery, and feature intricate designs that add an extra touch of elegance to any outfit. Some of the popular accessories available at Vark by Westside include earrings, necklaces, bangles, bracelets, and rings.
The Vark brand is known for its focus on traditional Indian clothing, particularly its range of Anarkalis. Anarkalis are a type of Indian dress that feature a long, flowing top paired with fitted bottoms and a dupatta, which is a long scarf worn around the head and shoulders. The Anarkali is a timeless piece that has been worn by women in India for centuries and is a popular choice for formal occasions, weddings, and festivals.
Vark by Westside offers a wide variety of Anarkalis in different colors, materials, and styles. The brand’s Anarkalis are made using high-quality fabrics, such as cotton, silk, and georgette, and feature intricate embroidery work and embellishments. Some of the popular styles include floor-length Anarkalis, which are perfect for formal occasions, and shorter Anarkalis, which can be dressed up or down depending on the occasion.
In addition to Anarkalis, Vark by Westside also offers a variety of other traditional Indian clothing, including sarees, lehengas, and salwar kameez. Sarees are a long piece of fabric that are draped around the body and worn with a blouse and petticoat. Lehengas are a type of skirt that are often paired with a matching blouse and dupatta, while salwar kameez consists of a long tunic paired with loose-fitting pants and a dupatta.
The Vark brand is known for its attention to detail, quality craftsmanship, and use of high-quality materials. Each piece of clothing is designed to be both beautiful and functional, allowing women to feel comfortable and confident while also looking their best. The brand’s clothing is available in a range of sizes, making it accessible to women of all body types.
One of the reasons why Vark by Westside has become so popular in recent years is because of its focus on sustainability. The brand is committed to reducing its environmental impact by using eco-friendly materials and processes wherever possible. For example, the brand’s cotton clothing is made using organic cotton, which is grown without the use of harmful pesticides and chemicals. The brand also uses natural dyes made from plants, such as indigo and turmeric, which are safer for the environment than synthetic dyes.
In addition to its commitment to sustainability, Vark by Westside is also known for its affordable prices. Despite its focus on high-quality materials and craftsmanship, the brand’s clothing is priced competitively, making it accessible to women from all walks of life.
Vark by Westside has also made it easy for customers to shop for its products by offering a range of options. Customers can choose to shop online through the Westside website, which offers free shipping and easy returns, or they can visit one of the brand’s many retail stores located throughout India. The brand also offers a range of payment options, including cash on delivery, credit card, and net banking.
Overall, Vark by Westside is a brand that has earned a reputation for its focus on traditional Indian clothing, quality craftsmanship, and commitment to sustainability. Its range of Anarkalis, sarees, lehengas, and salwar kameez are designed to be both beautiful and functional, allowing women to feel comfortable and confident while also looking their best. With its affordable prices and commitment to sustainability, Vark by Westside is a brand that is likely to continue to grow in popularity in the years to come.
